Canopy Growth Expands Premium Flower Portfolio with New 7ACRES Offering
Canopy Growth Corporation (TSX:WEED) (NASDAQ:CGC) recently announced a new lineup of premium flower offerings across its 7ACRES, 7ACRES Craft Collective, and DOJA brands, including a variety of national and limited-edition craft strains. These popular strains suit the expanding demand for flowers in Canada and demonstrate the company’s dedication to meeting changing consumer preferences.
Lineup for 7ACRES:
7ACRES Wappa 49 and 7ACRES Papaya, two new national strains developed in the Company’s state-of-the-art hybrid-greenhouse production facility in Kincardine, Ontario, are now available in 7 gram forms, adding to the successful 7ACRES portfolio. Following the success of the first 7ACRES Wappa release in 2018, the 7ACRES team reintroduced the strain with a new phenotype – #49 – chosen in-house for its pungent scent and strong THC potency.
Lineup for the 7ACRES Craft Collective:
The 7ACRES Creative Collective brand continues to introduce new craft offerings to the market, such as the recently announced 7ACRES Craft Collective Jet Fuel Cookies, a limited-edition strain grown in British Columbia and available in Prince Edward Island and Ontario while supplies last. Canopy Growth is able to provide a wide variety of rotating strains to consumers through the 7ACRES Craft Collective, while also providing a launching pad for a number of experienced craft growers to gain market experience under the tutelage of both the 7ACRES and Canopy Growth teams.
Lineup for DOJA:
DOJA 91K and DOJA Sour Kush, two new national strains, are now available under the DOJA brand. These indica-dominant strains with distinct genetic profiles take use of DOJA’s British Columbia grow techniques of hang-drying and hand-finishing the flower to achieve constant high THC levels while preserving the plant’s scent and flavor profile.
DOJA Crescendo, DOJA Cali Kush Cake, DOJA Black Cherry Punch, DOJA Sour Glue, and DOJA GMO Garlic Breath are among five new limited-edition strains available in 3.5 gram forms as part of DOJA’s small-batch, craft program while supplies last. These strains were chosen based on in-demand premium flower characteristics, and they give Canadians with the high-quality flower that this Okanagan-born brand is recognized for in British Columbia.
The premium flower market in Canada continues to expand, accounting for more than 25% of all recreational market flower sales in Q2, with a volume rise of 12% over Q1 FY221. Canopy Growth continues to strengthen its flower portfolio in response to customer demand, focusing on improved growing techniques and stringent quality control while increasing its range to produce exceptional genetics, with multiple dried flower and pre-roll joint launches planned for 2022.
These new DOJA, 7ACRES, and 7ACRES Craft Collective strains are now available in legal recreational cannabis retail locations and e-commerce channels across the country, with select strains available for a limited time only.
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