Christina Michael Joins Athletes For Care as Director of Canadian Activation

JACKSONVILLE, Fla., February 19, 2019/AxisWire/ – Athletes for CARE (A4C), announced today that it has hired Christina Michael as its Director of Canadian Activation. Founded by former professional athletes, Athletes for CARE is empowering legendary athletes from every sport to use their influence to improve global standards of health, safety and quality of life.

Specializing in business solutions, Ms. Michael is skilled at building large-scale corporate projects and helping ensure that companies are ready to navigate and explore growth possibilities. Passionate about health and wellness, Ms. Michael spends much of her personal and professional time educating individuals about the benefits of living a healthy lifestyle.

In recent years, that passion has led Ms. Michael from traditional wellness circles to the cannabis industry, where she has become a vocal advocate for legally and responsibly integrating cannabis and CBD into a healthy lifestyle.  

“Athletes for CARE is excited to welcome Christina to our growing team. Her skills, passion and experience are key to helping us achieve our goals,” said Anna Valent, Executive Director, Athletes for CARE. “We understand that health, wellness and safety in sports are global issues that affect athletes of all ages and we are excited to have this opportunity to expand the advocacy, research and education services we provide throughout North America.”

Sitting on the Forum for Women Entrepreneurs, Ms. Michael helps mentor aspiring young entrepreneurs. She also provides mentorship for Covenant House, a non-profit organization that supports young people struggling with issues such as homelessness and adversities.

As the owner of Full Circle Enterprises Inc., Ms. Michael has helped clients both in and outside of the cannabis industry with business development, strategic partnerships, project management, and mentorship. In her new role as A4C’s Director of Canadian Activation, Ms. Michael hopes to bring these skills to the forefront as she helps A4C expand its presence throughout North America.

“We are very excited to have Christina join the Athletes for CARE team,” added Riley Cote, former NHL Philadelphia Flyers enforcer and Athletes for CARE co-founder. “Christina has all the key ingredients to lead the Canadian division to accomplish its short- and long-term goals,”

About Athletes for CARE
Athletes for CARE (A4C) is a not-for-profit organization launched in 2016 by passionate retired professional athletes who recognized the need to advocate for the health, safety and wellness of the more than 2 billion people of all ages who compete annually in sanctioned sports globally. Through that advocacy, we are improving health and wellness options for the billions of people around the world living with mental and physical illnesses including chronic pain, depression, anxiety, PTSD, CTE, TBI, substance abuse and opioid dependency. For more information, please visit

Media Contact:
Cynthia Salarizadeh
KCSA Strategic Communications

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Christina Michael Joins Athletes For Care as Director of Canadian Activation