State of Cannabis Media 2020 Free Virtual Conference – A COVID-19 Industry Update
NEW YORK, NY – May 15, 2020/AxisWire/ – AxisWire, the first newswire distribution service and digital PR tech-suite dedicated solely to the cannabis industry, and Green Market Report (GMR), the cannabis industry’s source for credible in-depth financial reporting, have announced The State of Cannabis Media 2020 virtual conference. The event will take place online Tuesday, May 19th at 1 pm EST.
Tickets are limited, but the event will be live-streamed on GMR social media and will also be shared on the GMR news site following the event.
This free virtual conference will be open to the public and will address the current state of affairs for companies who would like to understand how to utilize digital communications, PR, and media to advance their messages in a time when no events can support or promote cannabis brands.
“Events were the main source of exposure for cannabis brands as advertising remains largely off-limits to our industry,” explained AxisWire & Green Market Report co-founder Cynthia Salarizadeh. “When this pandemic took over, it left our industry and most cannabis brands who do not have the support of a public relations firm without many options. We felt the best way for us to provide some guidance was to create a free virtual event where brands can hear directly from journalists and PR professionals about how to navigate during these times.”
The panelists include the top cannabis journalists from Business Insider, Adweek, Forbes, Benzinga, Marijuana Business Daily, High Times, El Planteo, and the author of The New Chardonnay as well as the CEO’s and Managing Partners of Mattio Communications, GVM Communications and KCSA Strategic Communications.
1:05-1:10 State of Journalism
1:10-1:25 State of Public Relations for Cannabis
1:25-1:35 Suggested Avenues for Brands on a Budget
1:35-1:50 Story Focus During A Pandemic
1:50-1:55 Prioritizing Cannabis Stories
1:55-2:00 Closing Remarks
“Online screen time has increased as many of us are in various states of lockdown, which has increased the demand for content. Unfortunately, media companies have been forced to scale back as a result of the pandemic creating huge disruption in the supply and demand for news,” said Green Market Report CEO and Co-founder Debra Borchardt. “We believed that an event like this was needed as we all pivot and adapt to a new normal in the cannabis industry. We are stronger together.”
AxisWire, headquartered in Los Angeles, is the industry’s first tech platform designed for cannabis entrepreneurs to expose their brands and cannabis journalists to seek out breaking stories. The platform provides a newswire distribution and PR tech suite of services including press release distribution, press release writing, consulting and compliance services. AxisWire also features the STAR Source Locator specific to the cannabis industry to assist in facilitating story development between journalists and brands. For more information, please visit axiswire.com. Follow us on social media @AxisWire.
About Green Market Report:
The Green Market Report (GMR) is headquartered in the Financial District of New York City with an office in Los Angeles. GMR is poised to be the center for trustworthy business, financial and economic news and intelligence. The site offers coverage on financial matters including news briefs on business, cultivation, and extraction, cannabis company stock prices, and wholesale cannabis pricing. For more information, please visit www.greenmarketreport.com or email firstname.lastname@example.org. Follow us on Facebook, Instagram and Twitter @GreenMarketRpt.